9:30 AM:: 3/11/2012
Members of the hit show The Great Food Truck Race sat on this panel and discussed how they use social media and how their best practices can be used in marketing for other brands.
The key message of this session (and most of these sessions) is authenticity. You’ve got to be ‘real’ with your audience. If you’re being fake and sales-y, they will know! They encourage marketers to use social to let your brands culture and voice shine through. It’s the best way to reach your consumers on an intimate level and make them feel like a part of the whole experience.