March 2012
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“the only thing that endures is QUALITY”
– Billy Corgan
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Digital Sport: Know More, Do More
Stefan Olander – NIKE, Inc. - VP, Digital Sport Fred Santarpia – VEVO - General Manager Andrew Wilson – EVP and Head of EA Sports Allyson Felix – Track and Field Athlete; Olympic Gold and Silver Medalist Jimmy Fallon — Moderator
This may have been one of the most anticipated panels for me for two reasons. The first is that I’ve always admired Nike and how they inspire their audience...
Click here to see the #VitrueTaco Locations →
“Women gush, men talk”
– Social Media Comes of Age Without the Help of Porn
Top Chef: How Transmedia is Changing TV
Aimee Viles VP, Emerging Media Bravo Andy Cohen EVP, Dev & Talent, Bravo Host, “Watch What Happens Live” Bravo Dave Serwatka VP of Current & Cross Platform Productions Bravo Lisa Hsia EVP of Digital Media Bravo Media Tom Colicchio Head Judge/Top Chef Bravo
This was such an amazing panel. Andy Cohen was hilarious as usual keeping the conversation light and refreshing. The main topic was...
“For NASA, we are about investing in the future… Future of tech, of...”
– Nicholas Skytland (engineer, designer, entrepreneur, and advocate for NASA’s Open Government Initiative)
“If it doesn’t spread, it’s dead”
– Lisa Hsia (EVP of Digital Media, Bravo Media)
Food Trucks Share Social Media Tips
9:30 AM:: 3/11/2012
Members of the hit show The Great Food Truck Race sat on this panel and discussed how they use social media and how their best practices can be used in marketing for other brands. The key message of this session (and most of these sessions) is authenticity. You’ve got to be ‘real’ with your audience. If you’re being fake and sales-y, they will know! They encourage marketers to...
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“The future is about access”
– Fred Santarpia – VEVO - General Manager
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Max Clark on Digiday →
Why is SXSW such a big deal? Max Clark (VP, Business Development) drops some knowledge here.
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“If you don’t buy it, you’re racist”
– Baratunde Thurston about his book ‘How to Be Black’
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Integrating Brands into Social TV
Today was another dreary day in Austin…well weather-wise :) I trekked it over to the Intercontinental Hotel this morning for the “Integrating Brands into Social TV” session at 9:30am. I attended a similar session yesterday focused on the correlation of ratings and social media/buzz. I think 2012 will be the year of the social TV…and I LOVE it.
The panel this morning...
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How to get big results on a small budget
Startup Marketing: Big Results with a Small BudgetAre you struggling to market your startup? Do you have a great idea, but aren’t sure how to reach your audience and get customers? Even if you have the greatest product, marketing your product may be more difficult than you think. This workshop will cover the most effective and unusual marketing tactics that work for startups.
While...
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@TVengagement: Does Social Media Drive TV Ratings?
My first session of the day (and of the conference)! The title of the session is a question I think I already know the answer to based on my personal multi-screen habits. It’s a packed room, I made sure to claim my power outlet as soon as I walked in- Siri needs juice!
We have a great panel consisting of Colin Helms (MTV), David Jones (Shazam) , Ellen Stone (Bravo) and Susie Fogelson (Food...
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How to get big results on a small budget →
My notes from the first session of #sxstartup ^CK
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Click here to view our public GroupMe →
We’re trying out the new open group feature from GroupMe. Click the link to check it out and join our live conversation.
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SxSurvival Guide from GSD&M →
Our schedule will look something like this
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36 Hours: Austin, Tex. →
If you have any time while in Austin for non- SXSW stuff, here’s what to do.
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In planning a trip to Austin, I can't help but... →
Jerry Jeff Walker, Viva Luckenbach, What I Like About Texas
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Our top spots
Lobby at the Four Seasons Hotel
Ranch 616- Diner- ish Abels on the lake- casual and on the lake Vespaio- Italian Eddie V’s nice steakhouse Uchi- no hard liquor, sushi Joes- Coffee near convention Center Austin Java- Coffee near Convention Center
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SXSW Venues on a Google Map →
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